The evolving digital landscape has completely changed how companies and consumers connect. But digital techniques that do not incorporate the best marketing practices are doomed to fail. Learn how to combine brand-building strategies with traditional and digital tools.
- BUSN 6560 is a prerequisite for the certificate
|MKTG 6070||Brand Identity & Marketing Communication Strategy||3|
|Required: Choose 3||9|
|Digital Media Marketing - Tools and Analytics|
|Hot Topics in Digital Marketing|
|Topics in Marketing|
|CRM, Big Data, and Marketing Metrics|