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    University of Colorado Denver
   
 
  Nov 18, 2017
 
 
    
2017-2018 Undergraduate Catalog

Marketing Major - BS in Business Administration with specialization in Information Systems


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Introduction

Please here  here to see Business School information.

Marketing is concerned with directing the activities of the organization toward the satisfaction of customer wants and needs. This involves understanding customers, identifying those wants and needs that the organization can best serve, guiding the development of specific products or services, planning and implementing ways to take products or services to the market, securing the customer’s order and finally, monitoring customer response in order to guide future activities.

In most organizations, marketing is a major functional area that provides a wide variety of career opportunities in such fields as personal selling and sales management, advertising and sales promotion, public relations, marketing research, physical distribution, product management, market management, marketing information systems and retail management. Increasingly, career opportunities exist in service businesses and nonprofit organizations.

Within a specialization in Information Systems students can complement their individual interests as well as prior education and work experiences.

Program Delivery

  • This is an on-campus program.

Declaring This Major

  • Click here to go to information about declaring a major.

General Requirements

To earn a degree, students must satisfy all requirements in each of the three areas below, in addition to their individual major requirements.

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