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    University of Colorado Denver
   
 
  Sep 25, 2017
 
 
    
2013-2014 CU Denver Catalog [ARCHIVED CATALOG]

Marketing Emphasis—BS in Business Administration


Marketing is concerned with directing the activities of the organization toward the satisfaction of customer wants and needs. This involves understanding customers, identifying those wants and needs that the organization can best serve, guiding the development of specific products or services, planning and implementing ways to take products or services to the market, securing the customer’s order and finally, monitoring customer response in order to guide future activities.

In most organizations, marketing is a major functional area that provides a wide variety of career opportunities in such fields as personal selling and sales management, advertising and sales promotion, public relations, marketing research, physical distribution, product management, market management, marketing information systems and retail management. Increasingly, career opportunities exist in service businesses and nonprofit organizations.

Required Emphasis Courses


  • MKTG 3100 - Marketing Research
  • MKTG 4050 - Applied Marketing Management
  • Elective Marketing courses:   Any four 3000 or 4000-level and above MKTG prefixed courses (excluding any used to satisfy the international business or diversity requirements)

    Elective Business course:   One 3000 or 4000-level or above business course

    Students are encouraged to meet with their advisers to discuss which electives can best help them meet their career goals.   

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Total: 21 Hours


In addition to the three required courses beyond the core, students may select marketing electives, business electives and nonbusiness electives that support their particular career orientations. The marketing faculty advisor can assist the student in choosing an appropriate set of electives to fit career objectives.

Marketing courses that were used to satisfy the international business requirement cannot be applied to the marketing area of emphasis.

Marketing/Information Systems (MKIS)


Within the marketing curriculum students can choose to add courses in information systems to complement their individual interests as well as prior education and work experiences.