Mar 08, 2021  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog
Add to Favorites (opens a new window)

MKTG 3300 - Social Media in Business


Social media has become a central component of many business activities including marketing, HR, product management and the supply chain. In this course, we examine the organizational use of social media technologies such as blogs and social networks, as well as the use of social media analytics to drive business strategy. Prereq: MKTG 3000 with a grade of C or higher Restriction: Restricted to undergraduate Business majors at a junior standing or higher. Cross-listed with ISMG 3300. Max hours: 3 Credits. Semester Hours: 3 to 3



Add to Favorites (opens a new window)