May 24, 2019  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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COMM 4665 - Principles of Advertising


Provides a fundamental understanding and appreciation of advertising in today’s global society, including consumer motivation, buying behavior, research, creative development and media planning. Cross-listed with COMM 5665. Max hours: 3 Credits. Semester Hours: 3 to 3



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