The objectives relate to effective marketing information management. Objectives include: (1) developing an understanding of the techniques and procedures that can be used to generate timely and relevant marketing information; (2) gaining experience in developing and analyzing information that is decision oriented; and (3) gaining experience in making recommendations and decisions based on relevant and timely information. Computer analysis and projects are employed.Semester Hours: 3When Offered: Fall, SpringPrerequisite: Prereq/coreq: BUSN 6530. Strictly enforced. Check for updates at courses.cudenver.edu.
This course information is from the 2009-2010 Downtown Campus Catalog. View this catalog.