Studies managerial marketing policies and practices of firms marketing their products in foreign countries. Analytical survey of institutions, functions, policies, and practices in international marketing. Relates marketing activities to market structure and environment.Semester Hours: 3When Offered: Fall, SpringPrerequisite: MKTG 3000. Check for updates at courses.cudenver.edu.
This course information is from the 2009-2010 Downtown Campus Catalog. View this catalog.